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Kabaddi World Cup 2025 West Midlands, England

Kabaddi World Cup 2025 Legacy

The Kabaddi World Cup 2025 will celebrate the rich cultural and religious history of the sport, positioning the West Midlands as an international hub for diverse communities. It will inspire BAME communities to participate in sports and physical activities, fostering a sense of pride and achievement. Additionally, the event will unite Home Nation supporters behind national teams that proudly include over 60% of players from ethnic backgrounds, promoting inclusivity and representation in sports.

What our event offers:

  • Positive community engagement with diverse communities on a national scale
  • Positive promotion of sport and physical activity to the diverse communities
  • Creates opportunities for sports organisations to engage and learn about diverse people’s sporting history and culture.
  • Marketing and promotional opportunities for local government agencies and private-sector enterprises
  • Kabaddi will catalyse positive dialogue between the people in sport and sporting services and the diverse communities that wish to be recognised.

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Our Partners

Ashok Das @ launch

Kabaddi World Cup 2025 Mission – Inclusion Then Diversity

The Kabaddi World Cup 2025 will be the United Kingdom’s first multicultural event, placing BAME communities at the forefront. This diverse, community-led project will allow the West Midlands to engage with an international audience and offer unparalleled business opportunities for local enterprises. With significant investment, the event aims to highlight the cultural significance of Kabaddi, a sport deeply rooted in over 38% of the West Midlands’ population and one of the world’s fastest-growing sports.

The World Cup will promote the West Midlands as an international hub for all communities, encouraging diverse groups to participate in sports and physical activities. It will provide a sense of achievement for the region’s diverse communities and allow England supporters to back an international team with over 60% of players from ethnic backgrounds.

Key objectives include:

  • Promoting diverse cultures and bringing communities together through Kabaddi.
  • Celebrating the sporting heritage of black minority ethnic communities.
  • Encouraging physical activity and exercise among minority ethnic groups.
  • Delivering coaching and learning programs for local schools through Kabaddi.

Designed as a community engagement project, the Kabaddi World Cup 2025 will enable the West Midlands to embrace its diverse cultures, making it a landmark event for inclusion and diversity.

KWC Committee

Secretary General, World Kabaddi

S.T. Arasu

Secretary General, World Kabaddi
President of World Kabaddi

Ashok Das

President of World Kabaddi
CEO of British Kabaddi League

Prem Singh

CEO of British Kabaddi League
President of Pan America Kabaddi

Ratnager Dillon

President of Pan America Kabaddi

Why West Midlands?

The West Midlands stands out as a top choice for event organisers, thanks to its unbeatable central location, extensive accommodation options, and diverse range of venues. In 2018, the region welcomed a record 131 million visitors, eager to experience its rich array of attractions, venues, and restaurants. Notably, the West Midlands attracts the highest proportion of business visits in the UK.

Its central location ensures exceptional connectivity, with road, rail, and air networks linking the region to over 400 million people across Europe. Over half of the UK population is within a two-hour journey, and 90% are within four hours.

The West Midlands’ blend of culture and heritage makes it an ideal destination for events. The region is a vibrant tapestry of cultural diversity, home to communities from around the world. This multicultural richness is reflected in its 10 Michelin-starred restaurants and bustling street food scene, where visitors can savour a global culinary experience. The area also boasts a packed calendar of festivals celebrating everything from music and arts to food and heritage, world-class shopping, and a wide range of leisure attractions.

This unique mix of cultural diversity and heritage, combined with modern amenities and connectivity, makes the West Midlands an event organiser’s dream – and we were no different.

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WM Growth Logo
Wolverhampton
Wolverhampton
Coventry
Coventry
Birmingham
Birmingham
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Wolverhampton Councillor

World Kabaddi

Formed in March 2018, World Kabaddi has quickly expanded to include over 50 member countries across all five continents. While traditionally dominated by Asian nations, Kabaddi is now flourishing in regions such as New Zealand, England, Argentina, Mauritius, Australia, Poland, Kenya, Tanzania, Mexico, Hong Kong, and the USA.

With roots tracing back 5,000 years to India, Kabaddi is one of the few traditional sports that has successfully transitioned into the mainstream. The organisation aims to double its membership by 2020, focusing on promoting the sport beyond Asia. Kabaddi has been a medal sport at the Asian Games since 1990 and was featured as an unofficial demonstration sport at the 1936 Berlin Olympics.

Efforts to promote and develop Kabaddi are spearheaded by regional bodies including Kabaddi Africa, Kabaddi Asia, Kabaddi Europe, Kabaddi Oceania, and Kabaddi Pan America. World Kabaddi is registered in Malaysia, with its headquarters and secretariat based in Kuala Lumpur.

The current leadership includes President Ashok Kumar Das and Secretary General S.T. Arasu, with Prem Singh and John Jackson serving on the World Kabaddi Executive Committee.

Kabaddi History

Kabaddi, often regarded as one of the ancient wrestling sports, has a fascinating history. The name “Kabaddi” is derived from the Tamil word “Kai-pidi,” which means “holding hands.”

The game originated in India some 5,000 years ago and is played in over 50 countries worldwide, including Malaysia, Japan, Korea, and China.

  • Locally, the game is more commonly known as Sadu Gudu, and variations include Main Acah and Galah Panjang.
  • The game is commonly played on any flat surface, including field and clay courts. Internationally, the game is now played on EVA foam mats.
  • Kabaddi was a demonstration sport at the 1936 Berlin Olympics and was also introduced as a demonstration sport at the 2003 Afro-Asian Games.
  • It has been a medal sport at the Asian Games since 1990 and has been included in the Asian Indoor Games and the Asian Beach Games.

This sport is not only popular in India and Pakistan but is also the national game of Bangladesh. While Kabaddi is played across many Indian states, it holds a special place in the hearts of villagers in Punjab, Tamil Nadu, Andhra Pradesh, Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, and Gujarat.

Want to learn more? Visit World Kabaddi.

Kabaddi History
Kabaddi Today

Kabaddi Today

Today, Kabaddi has transcended borders and is played in over 50 countries, including Hong Kong, Malaysia, Japan, Canada, the United States, Kenya, Poland, and Mexico, to name a few.
Kabaddi is the fastest-growing sport in South Asia and has seen previous results from similar events that would suggest a sizeable potential viewership for the sport on an international scale.

Taking statistics from the Pro Kabaddi League, this event saw a collective one billion viewership across its 2014 and 2019 seasons alone. Additionally, the PKL season in 2019 registered 1.2 billion social media impressions, showcasing the relative size of the Kabaddi fan base already established globally, which should be a partial focus for targeting the event through partnerships.

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