Paddy Power Kabaddi World Cup 2025 partners with Dhillon’s Brewery to launch official tournament tipple
The Paddy Power Kabaddi World Cup 2025 will bring sports fans from across the globe to the West Midlands this month – and attendees of drinking age will now be able to enjoy the World Cup’s official beer, as well as a specially curated menu of food and drink for the duration of the competition. Produced in partnership with Coventry based brewery Dhillon’s, Raider has been created especially for the competition, presented in bespoke cans that will satisfy lager lovers and sports fans alike.
Prem Singh, Chief Executive of the British Kabaddi League, commented on the announcement:
“Bringing this international competition to the UK for the first time means that we want to give guests an authentic British experience – and what better place to start, than by launching the World Cup’s own official beer, brewed right in the heart of the West Midlands.
“Dhillon’s are known as one of the region’s boldest microbreweries – and pride themselves not just on locally produced beer, but on true community values. Kabaddi is a sport that’s built on community – so we’re entirely aligned as we all strive to deliver a first-class experience for our players, viewers, and guests.”
Located in Coventry, Dhillon’s Brewery is an award-winning microbrewery with a rich and dynamic story. The brewery was founded in 2015 by Dal Dhillon, who chased his dream of brewing beautifully crafted beer at the heart of the Midlands. The Brewery sits adjacent to the CBS Arena, one of the tournament’s venues, and from that base they produce exciting and well-crafted ales using a mix of traditional and modern brewing methods. The beer itself, Raider, is a Pilsner Lager; classic and refreshing with malty sweetness coupled with a crisp cool finish – and it’s 100% Vegan.
Dal Dhillon said of the announcement:
“We’re thrilled to be partnering with the Paddy Power Kabaddi World Cup 2025 and to be brewing the official beer for the event, which we’re welcoming in the UK for the first time! As a home-grown business with deep roots in the community, supporting local initiatives has always been one of our core values. We’re delighted to be uniting Coventry with the World Cup, to celebrate the rich cultural background both the city and the event have to offer.
“We hope that players and supporters alike enjoy the small taste of Coventry in the official Paddy Power Kabaddi World Cup 2025 beer!”
Cllr Kamran Caan, Cabinet Member for Public Health and Sport at Coventry City Council, said:
“It’s less than a month until the Paddy Power Kabaddi World Cup arrives in Coventry and it’s fantastic to see a local Coventry business supporting this prestigious event.
“Dhillons is a well-known business in the city and regularly supports the local community through various initiatives.
“The Paddy Power Kabaddi World Cup is one of many high-profile sporting events to be held in Coventry in recent years, and visitors from across the region and beyond will be attending the event and will have the chance to experience what Dhillons offer.”
The Paddy Power Kabaddi World Cup 2025 is hosted as a joint venture between World Kabaddi, England Kabaddi Association, the British Kabaddi League, West Midlands Combined Authority, the four hosting local authorities of Wolverhampton, Coventry, Birmingham and Walsall and the University of Wolverhampton. The championship will take place in venues across the region between 17th and 23rd March. The tournament is supported by £500,000 of funding support from the UK Government’s Commonwealth Games Legacy Enhancement Fund and by the championship’s title sponsor Paddy Power. The World Cup will also work with charity partner, Sporting Equals, to accelerate the charity’s goal of promoting community cohesion and eradicate racism in sport.
The Paddy Power Kabaddi World Cup 2025 official beer is now available to pre-order. The beer will also be available to VIP hospitality guests for the duration of the championships. Pre-order yours now at dhillonsbrewery.com/shop.
